Jkr Rediscovers Ambrosia’s Devonshire Roots
“We are thrilled with the re-vamped Ambrosia packs which have helped increase our brand recognition and appeal amongst consumers as well as delivering improved on-shelf stand out.” Rachel Moss, Marketing Controller, Ambrosia.
2/24/2011 --- Ambrosia, the family favourite, is set to launch a fresh new design. Briefed to re-establish the brand’s authentic Devonshire roots and reaffirm its position in the heart of the nation, the new look places the countryside at the centre of the design, bringing the world of Ambrosia to life.
“After visiting Lifton, the Devonshire village where the products are made, we were really inspired by the countryside. We wanted people to feel happy and contented when they saw the new Ambrosia packs. By featuring authentic elements from Lifton, we wanted to remind people that Ambrosia is the original Devon custard.” Georgina Leigh-Pemberton, Account Director, jkr.
“The use of luscious fields, lowing cows under a bright, azure-blue sky really help bring to life the warm and comforting emotions that enjoying Ambrosia actually creates.” Donna Trist, Design Director, jkr.
“We are thrilled with the re-vamped Ambrosia packs which have helped increase our brand recognition and appeal amongst consumers as well as delivering improved on-shelf stand out.” Rachel Moss, Marketing Controller, Ambrosia.
Ambrosia will also be exclusively sponsoring the 2011 series of Ant & Dec’s Push the Button on ITV, starting this February. Also, look out for our latest ad on the back of Marketing Week, featuring the new design.
This feature is provided by Food Ingredients First’s sister website, Packaging Insights.
To contact our editorial team please email us at editorial@cnsmedia.com
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