Jack Daniel’s Launches First Ever Price-Marked Pack

Helping retailers boost sales in the lead up to the key festive trading period, Jack Daniel’s, part of Bacardi Brown-Forman Brands, is launching its first ever price-marked pack (35cl PMP).

With nearly half of total annual spirit sales sold in the 12 week period before Christmas, the brand has launched its first PMP to help independent retailers offer great value and boost sales.

Available now, the Jack Daniel’s PMP is a 35cl bottle, offered at the promotional price of £12.49, to help retailers capitalise on the growing demand for smaller spirit formats. 35cl spirits are the perfect size for shoppers purchasing spirits for casual drinking occasions or parties.

Jack Daniel’s marketing manager Crispin Stephens said: “With value-for-money continuing to be a concern for consumers, we’ve introduced our first price-marked pack to independent and convenience store retailers this year.

“Jack Daniel’s is committed to driving sales and profits, especially within the convenience channel where it is the No.1 Imported Whiskey Brand, and we’re confident the new PMP bottles will drive incremental sales for retailers.

“With more and more consumers choosing to stay at home for nights in, or to have a chilled drinking occasion with friends over the festive period, we’d recommend that retailers stock up on Jack Daniel’s PMPs whilst stocks last.”