IOI–Loders Croklaan Opens Second Creative Studio

In the Creative Studio, the company aims to work with customers as a long-term partner, innovating alongside and ensuring that – whatever customer needs –to provide a real, value-added service.

3/11/2011 --- On the 10th of March 2011 Dato’Lee Yeow Chor – IOI Group Executive Director opened the second Creative Studio of IOI-Loders Croklaan. The Creative Studio Asia is located in Pasir Gudang, Malaysia. The first branch, the Creative Studio Europe, is situated in Wormerveer, the Netherlands, and has been a great success since it was officially opened in June 2010.

In the Creative Studio, the company aims to work with customers as a long-term partner, innovating alongside and ensuring that whatever customer needs to provide a real, value-added service. The studio is intended to be a place where our customers can switch off from the day-to-day demands of their business and simply focus on creativity.

Similar in set-up as the Creative Studio Europe, the Asian branch is divided into different areas. The conference room functions as a center for inspiration, where clients can brainstorm together and exchange views and ideas, while the laboratory and tasting area enables them to put their ideas into practice and sample the results. Together, these areas give clients the chance to test out different ideas and create products that precisely meet the needs of consumers.

The Creative Studio is particularly suitable for working with chocolate confectionery, but it is available to all customers who have a specific oil- or fat-related project in mind. “We warmly invite all specialists to come and work together with our own technical experts in the Creative Studio to plan out product compositions, processing practices and applications,” the company writes.