Introducing Kajmir - the Unique Blend of Premium Brandy, Fine Vodka and Warm Vanilla From Centerra Wine Company

13/12/06 Kajmir -- the new and unique blend of premium brandy, fine vodka and warm vanilla from Centerra Wine Company -- is wrapping sophisticated consumers in soft warmth this holiday season with an intriguing proposition: sensual discovery.

Smoothly blended and undeniably original, Kajmir promises compelling taste and a sensual experience of aromatic flavors and warm sensations with every sip. It's an experience unlike any other -- perfect for today's experience-driven consumer. From its alluring bottle design to its exotic color and unique flavor, Kajmir's taste characteristic is on trend with the expectations of the image conscious, trend-setting consumers (ages 25-45) who have more than doubled the volume of the flavored spirits category in the last four years.

With flavored spirits fueling more than 37 percent of the total distilled spirits growth over the last five years, consumers clearly want flavor more than ever before, but with one important caveat -- hold the heaviness, sharpness and burn of traditional flavored spirits.

"We set out to create a flavored spirit that offers consumers a truly unique taste," said Centerra Wine's marketing director Jon Guggino. "Consumers responded to Kajmir's distinctive flavor, calling it 'sexy, smooth, exotic and special.' Overwhelmingly, consumers said Kajmir captured a taste sensation they've been wanting but haven't been able to define."

Whether served straight, chilled, on the rocks or mixed to create a "signature" cocktail, Kajmir's unique flavor characteristic and premium quality are versatile enough to create a different, yet distinctive experience very time. "Kajmir is versatility in a glass," added Guggino. "It's great for a variety of social drinking occasions."

Specially crafted for fine and casual restaurants, cafes and trendy clubs and bars, Kajmir is also available at major retailers across the country. Look for 750 ml, 375 ml and 50 ml sizes (suggested retail price is $18.99/750 ml).