16 Jul 2019 --- “Innovation through formulation” is food ingredient and specialty chemical distributor Azelis’ new tagline and brand promise. This coincides with the company’s new strategic direction which focuses on the continuing investment in technical expertise. As well as adding to its number of lab professionals, Azelis has also grown to 60 labs from 12 labs since 2012. The company aims to use strong application and formulation support to become a benchmark for the industry in providing innovative solutions to its customers.