15 Jul 2020 --- The application of artificial intelligence (AI) solutions can significantly improve the success of new and seasonal F&B products – with sustained mainstream applicability anticipated. Presenters speaking at the Institute of Food Technologists’ (IFT) virtual expo, SHIFT20, showcase how AI can be used to analyze these data points to provide direction for NPD and go-to-market strategies for product launches. Tracking and predicting purchasing behaviors and customer sentiment can help brands identify common characteristics of products that have succeeded, versus those that have failed, the presenters outline.
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