09 Mar 2020 --- “Pleasure” remains the sought-after attribute in ice cream, with consumers naming taste and indulgent qualities as primary reasons driving purchases. In the contemporary consumer environment, however, balancing indulgence with health is increasingly important and a new report from Innova Market Insights highlights the ice cream category’s growing focus on delivering pleasure without the guilt. Meanwhile, the non-dairy movement is also impacting ice cream innovation as significantly growing numbers of consumers explore plant-based eating.
