Hubba Bubba Bubble Tape: Once Again a Christmas Surprise

The clou of the Christmas tree packaging is a clever designed in-pack promotion: an attractive reindeer race on the inside of the box.

24/01/08 Packaging sometimes isn’t only a means to an end but has an additional benefit. And this is why Wrigley offered three different Hubba Bubbal bubble tapes during Christmas 2007: a small present is the double pack with Christmas Whish List on the back. Another one is the Christmas tree with three bubble tape rolls or a Christmas Box with mixed Hubba Bubba products. All of them let children’s heart miss a beat.

The clou of the Christmas tree packaging is a clever designed in-pack promotion: an attractive reindeer race on the inside of the box. Sales support comes along with redesigned POS displays in different sizes.