HT Partners With Gift Creation To Capitalise On Gifting Market For Retailers
16 Dec 2014 --- London-based cash & carry HT & Co Drinks has partnered with Gift Creation & Design in a move set to open up the gifting market to wholesalers and independent retailers.
HT Drinks has acquired 50% of Blackpool-based GC&D, which creates alcohol and food gift packs for multiple retailers, department stores and garden centres.
GC&D chairman Mike Brennand said: “Previously, we’ve only worked with the multiple retailers and department stores, but our partnership with HT will give us access to new markets which have not previously had this channel available to them.”
Expanding the alcohol offering will be a key objective on the agenda. “Only 20% of our business has been in alcohol gifting – there’s a great opportunity to do more”, said Brennand.
Making gifting an everyday occasion rather than a seasonal event will be a key growth driver for GC&D, which traditionally only worked with suppliers over the Christmas period. “Now we can grow their brands all-year round. There’s no reason why our business won’t at least double in size over the next three years”, said Brennand.
“We are looking into the introduction of FSDUs with changeable headers to help retailers to respond to occasions like Christmas, Easter and even Chinese New Year. We may trial the POS exclusively with retailers in early 2015,” he added.
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