20 Aug 2019 --- The Hershey Company has announced its minority investments in emerging snacking businesses Fulfil Nutrition and Blue Stripes Cacao Shop. The deals are facilitated through C7 Ventures, Hershey’s venture model, responsible for the deployment of small capital investments in “disruptive or emerging” platforms focused on “new occasions, new technologies and new go-to-market opportunities.” Hershey is not disclosing the full investment value in either company, but the move is part of its wider strategy to expand into the wellness and snacking categories.
