Herbalife introduces new heart health product portfolio
Ingredients include Neptune Krill Oil and plant sterols.
01/11/05 Herbalife Ltd. announces the launch of a comprehensive heart health product portfolio based on clinically-studied ingredients shown to support overall heart health.
A key ingredient is Neptune Krill Oil (NKO(R)), harvested from krill, a tiny shrimp-like crustacean in the Antarctic, that contains a combination of Omega-3 fatty acids, phospholipids and antioxidants. A recent clinical study published in the "Alternative Medicine Review" (12/2004) found that NKO(R) helps support healthy cholesterol levels. Other heart-healthy ingredients in the line include plant sterols, which have been shown to reduce LDL and total cholesterol; Omega-3 fatty acids; and amino acids to boost the production of nitric oxide in the body.
The line was developed to support all key areas of cardiovascular health for young and older adults - cholesterol and triglycerides, blood pressure, homocysteine levels and circulation.
"Herbalife has battled obesity, a major cause of heart disease, for 25 years. Now we have extra ammunition with these new scientifically-advanced ingredients to target additional risk factors like cholesterol," said Herbalife Chief Executive Officer Michael O. Johnson. "The line was developed with Nobel Prize(R) winner Dr. Lou Ignarro, a member of our prestigious Scientific Advisory Board."
Herbalife is a global network-marketing company that sells weight-management, nutritional supplement, and personal care products intended to support a healthy lifestyle. Herbalife products are sold in 60 countries through a network of more than one million independent distributors. The company celebrated its 25th anniversary in April with a worldwide distributor event in Atlanta, Georgia. Net sales for 2004 were $1.3 billion.
