Kapiti introduces “Tamariki”
Hopes the new cheese will win over a new group of consumers to the taste and enjoyment of blue cheese.
01/11/05 Award-winning cheese maker, Kapiti Cheeses, is introducing a new blue cheese to the retail market.
Called “Tamariki”, Kapiti is hoping the new cheese will win over a new group of consumers to the taste and enjoyment of blue cheese.
Tamariki is Maori for child, so as the name suggests this new cheese is a gentle blue cheese designed specifically for those consumers who find traditional blues too strong and pungent.
Chief Executive of Kapiti Fine Foods Greig Shearer says Tamariki will introduce a whole new group of consumers the blue cheese category.
Tamariki has a distinctive, aromatic tang with a hint of savoury sweetness. It is a denser cheese than the strong blues, and more reminiscent of a cheddar.
Kapiti’s most celebrated blue cheeses are Kikorangi Blue and Awa Blue, both with a distinctive strong flavour.
Kapiti Fine Foods’ Marketing Manager Brenda Galbraith says Tamariki was over 12 months in the development stage.
Kapiti Cheeses was the major award-winner at this year’s Champions of Cheese Awards for specialty cheeses taking five cheese titles. Its Awa Blue was released six years ago, and the now world-famous Kikorangi Triple Cream Blue much earlier. Kikorangi has become the blue of choice for chefs and consumers from Antarctica to Northern Europe
