Heaven Hill Distilleries launches PAMA Pomegranate Liqueur

18/01/06 Heaven Hill Distilleries, Inc., has announced the official introduction of the newest taste sensation in the spirits world, a product which embodies the mystical, mythical qualities of the pomegranate--PAMA Pomegranate Liqueur.

PAMA Pomegranate Liqueur, the world's first true pomegranate liqueur, is leading the way in the next major category in the spirits world--pomegranates. Made with all-natural California pomegranates, PAMA Pomegranate Liqueur offers a highly mixable taste profile that is, at the same time, sweet and tart. PAMA Pomegranate Liqueur appeals to today's trendsetters through the rich history, spirituality and alluring taste of the pomegranate.

PAMA" Pomegranate Liqueur is available now in four trendsetting markets -- New York, Chicago, Miami and Southern California -- and will be available in cities nationwide by spring 2006 at top restaurants, bars, and clubs as well as at leading spirits retailers.

As a testament to the growing pomegranate trend, PAMA Pomegranate Liqueur was included in Entrée, New York and New Jersey's food industry magazine, as a top pick in 2006, as well as predicting that PAMA will have a major impact in the Metro New York on-premise market for this year.  PAMA" Pomegranate Liqueur, which is bottled at a moderate and mixable 34 Proof (17% alcohol by volume), will be available in 750ml with a suggested retail price of $24.99.

Founded in 1934, Heaven Hill Distilleries, Inc. is the nations largest independent, family-owned marketer and producer of distilled spirits products. Aging in its facilities is the second largest holding of Kentucky whiskey in the world. Heaven Hill's diversified portfolio includes: the full line of The Christian Brothers Brandies; Evan Williams Kentucky Straight Bourbon Whiskey; HPNOTIQ Liqueur; Whaler's Rum; Burnett's Gin and Vodka; Dubonnet Aperitif; PAMA Pomegranate Liqueur; Scotch Whiskies; Canadian Whiskies; vodka; gins; rums; tequilas; cognacs; liqueurs; cordials; and dessert wines. Heaven Hill is based in Bardstown, KY.

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