Heaven Hill Distilleries Launches Lunazul Primero Tequila

02 May 2014 --- The newest addition to the 100% Agave Lunazul Tequila family is Lunazul Primero. Filtered eight times to achieve a crystal clear color, Primero is a unique Añejo Tequila with flawless color and unusual maturity.

The entire family of small batch Lunazul Tequilas are estate grown, distilled and bottled in the heart of Tequila country by Tierra de Agaves. Lunazul’s spirit of hand-crafted perfection is reflected in Lunazul Primero as the Master Distiller carefully ages the Añejo in order to attain the flavors earned through 18 months of maturation. The filtering process then balances those flavors with the crispness of agave sugars seen in Blanco. The result is crisp Tequila that retains the oak notes and smoothness of a barrel aged Tequila.

“Lunazul Primero reflects the growing passion for variety among Tequila consumers,” said Reid Hafer, Senior Brand Manager, Lunazul Tequila. “Whether it is aging, proof or filtering, Tequila offerings are becoming increasingly sophisticated. Primero delivers on the cutting-edge of innovation with incredible quality.”

Lunazul Tequila is among the best-selling and the most critically-acclaimed 100% Agave Tequilas in the category. The Lunazul Tequilas have been honored with Double Gold recognition at the San Francisco Spirits  Competition and as Category Finalists at the Ultimate Spirits Competition. Further, the brand is regularly recognized as Impact “Hot Prospect” and Beverage Information Group “Rising Stars.”