Health Valley expands healthy offerings

29/03/05 Health Valley, a leading brand in natural and organic foods from The Hain Celestial Group has been given a healthy update with a brand new look and product improvements in core categories. Health Valley has unveiled its new contemporary look across its product line of Soups, Cereals, Bars, Cookies and Crackers at the Natural Products Expo. The new Health Valley design is claimed to prominently communicate the brand's commitment to nutrition. According to Irwin Simon, President and Chief Executive Officer of Hain Celestial, "The new Health Valley package design coincides with the roll-out of several new and improved products including Low Fat Bars, Moist and Chewy Bars, Crackers and Soups. These product improvements represent 30% of sales in the total Health Valley line.  In addition, Health Valley unveiled a variety of new products that continue the brand's commitment to providing wholesome foods the whole family will love," said Mr. Simon.

New Health Valley Extreme Fun for Kids organic cereals and crackers are claimed to provide superior nutrition. Specially formulated for six- to twelve-year-olds, Health Valley Extreme Fun for Kids products are made from organic ingredients and are fortified to meet the developmental needs of growing kids.

Better-for-you breakfast offerings have been expanded with new Health Valley Organic FiberWise cold cereal.  FiberWise is high in insoluble dietary fiber, assisting in digestion and promoting regularity in the body.  The cereal is formulated to provide specific functional health benefits like its predecessors: HeartWise (hot and cold cereals with natural plant sterols offering the most heart healthy benefits of any cereal), BoneWise (cold cereal with 500 mg of calcium to build and maintain healthy bones) and ImmuneWise (fortified with Vitamins C and E, Selenium, plus Celestial Seasonings Green Tea extract with 100 mg Catechins, one of the most powerful antioxidants yet discovered to help strengthen the immune system).

Health Valley is extending its line of HeartWise products for heart health.  New Health Valley HeartWise bars bring the heart health benefits of Health Valley HeartWise hot and cold cereal to the bar category.  Health Valley HeartWise bars are formulated with natural plant sterols that meet the requirements for the U.S. Food and Drug Administration heart health claim.  When part of a diet low in saturated fat and cholesterol, two daily servings of plant sterols may reduce the risk of heart disease by lowering cholesterol levels.  HeartWise Bars are low in fat and a good source of calcium, iron, selenium, zinc, and ten essential vitamins that support heart health.

Meanwhile Health Valley is strengthening its position as a leader in the all-natural and organic soup category with five new offerings. New Health Valley Cream Soups in Celery, Mushroom and Chicken varieties are made with organic ingredients. These soups are rich and flavorful and perfect to use in your favorite recipes or to eat all by themselves.