Hat Trick Beverage plans expansion

30/01/06 Hat Trick Beverage has earmarked mid February as its start date for its joint Venture with Waterfall Beverage in Texas. This will increase Hat Trick's exposure in the hot Texas Market.

"Waterfall will be carrying our complete product line. In return, Hat Trick will supply marketing support as well as sales support. They will not only be selling it to their regular high end customers but they will be targeting new convenience store accounts as well. This will increase revenues and open new markets for our complete product line," states Larry Twombly, President and CEO of Hat Trick Beverage.

Hat Trick Beverage also plans to expand its proprietary distribution into the "Inland Empire." The Inland Empire is a fast growing area east of Los Angeles and Orange County, California. Hat Trick now operates Blue Line Distributing in San Diego County. With the addition of the a new distribution company in the Inland Empire Hat Trick will have an established foothold in an area with the population base of over 20 million people.

Hat Trick Beverage, Inc., located in Encinitas, Calif., produces and distributes three water-based beverages: Vitality Beverage, a no-sugar, vitamin-enriched beverage; Snap Z Energy drink, a bag-in-a-box beverage sold in bars and restaurants; and Dos Lagos, an Agua Fresca drink for the growing Latino and Hispanic community. Vitality Beverage and Dos Lagos are produced in a number of popular flavors. Hat Trick, along with its joint venture partner, Bucket Head Beverage, recently debuted their "Pumped" Fitness Dumbbell package as well as their Super Buzz Energy Drink at the NACS. Hat Trick also showed its newly redesigned Dos Lagos Agua Frescas in a new 16.9oz bottle.

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