Haagen-Dazs Ice Cream Releases a New Vintage: Haagen-Dazs Reserve Series

07/05/07 The "Haagen-Dazs" brand is synonymous with fine ingredients and distinctive flavors. Forever committed to creating ice creams made like no other, we have pushed the limits in 2007, crafting an entirely new line of superpremium products that celebrates rare ingredients and unique flavor combinations from around the world: the Haagen- Dazs Reserve Series.

True ice cream lovers savor their ice cream much the same way that wine enthusiasts appreciate a fine wine, and they actively seek out finely crafted ice creams with the most intriguing flavor combinations. Haagen-Dazs Reserve ice creams have an unmistakable character and a perfect balance of flavors to intrigue the palate and satisfy even the most discerning ice cream aficionados.

"While searching the globe for flavor inspirations, we've encountered exceptional ingredients that we knew would make great ice cream, but haven't been able to use because of their limited availability," says Josh Gellert, Brand Manager for Haagen-Dazs ice cream. "This year, however, we are launching the Reserve Series as an exclusive line available in limited quantities in order to offer ice cream lovers these flavors. The Reserve Series represents the very best of the Haagen-Dazs brand in unique flavor combinations we are unable to produce in our traditional line."

The Reserve Series provides true ice cream aficionados distinctive ice creams that promise to heighten their eating experience. From the lush Amazon Rainforest to the warm Mediterranean to the volcanic slopes of the Hawaiian Islands, Haagen-Dazs ice cream experts have searched the world over for the finest ingredients to perfect the flavor character of the Reserve Series.

-- Hawaiian Lehua Honey and Sweet Cream Ice Cream -- A rich sweet cream ice cream blended with Hawaiian Lehua honey. The Lehua blossom imparts a subtle floral note to the ice cream, which is complemented by the sweet cream.
-- Pomegranate Chip Ice Cream -- A refreshing fruit ice cream that balances sweet and tart Mediterranean Pomegranates with luscious dark chocolate chips.
-- Amazon Valley Chocolate Ice Cream -- A distinctive and creamy chocolate ice cream.  Naturally lighter in color, Amazon Valley cocoa beans deliver an intense flavor with notes of roasted chestnuts and hazelnuts.
-- Brazilian Acai Berry Sorbet -- A tantalizing sorbet crafted from the rare and complex Acai (ah-sigh-ee) berry. The deep red fruit delivers notes of blackberries and sweet blueberries.
-- Toasted Coconut Sesame Brittle Ice Cream -- Ginger-infused sesame brittle folded into a luxurious ice cream with fresh-shaved coconut, lightly toasted and then steeped in rich cream and coconut milk.
-- Pomegranate Dark Chocolate Bar -- A distinctive ice cream bar that pairs a dark chocolate coating with Pomegranate ice cream.  Both sweet and tart, it delivers a complex but clean finish.

Ice cream lovers and epicurean experts alike will perceive and appreciate the craftsmanship and flavor artistry in all of the Haagen-Dazs Reserve Series products.

"Each of the Haagen-Dazs Reserve Series flavors has unique characters, carefully crafted from fine ingredients such as Lehua honey, Acai berry or pomegranate, and perfectly blended into balanced ice creams," says Simon Littler, a food and wine expert and CEO of Global Wine Company. "The subtle nuances of fine flavor can be appreciated in each spoonful."