Groupe Danone & Alqueria Collaborate to Enter Colombian Fresh Dairy Market
The joint-venture will benefit from Groupe DANONE’s technology and marketing know-how as well as the world-class distribution network and milk supply of Alqueria, leader in the Bogota region for dairy products.
27/02/07 Groupe DANONE andAlqueria announce the creation of a joint-venture to cooperate in the production and distribution of fresh dairy products in Colombia.
The joint-venture will benefit from Groupe DANONE’s technology and marketing know-how as well as the world-class distribution network and milk supply of Alqueria, leader in the Bogota region for dairy products.
With a low annual per-capita consumption of 3kg, the Colombian fresh dairy market has considerable room for growth.
This partnership is part of Groupe DANONE’s strategy to increase its positions in the Latin American fresh dairy market.
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