Anheuser-Busch Unlocks the Mystery of the Goji Berry

27/02/07 Deep in the unpopulated regions of Tibet grows one of the world's most nutritionally rich fruits thought to increase energy and stimulate rejuvenation. Known as the Goji (pronounced go-gee) berry, this small, red superfood has one of the highest antioxidant levels of any fruit and is capturing the attention of food and drink enthusiasts worldwide. Today, Anheuser-Busch is introducing 180 Red with Goji -- a new energy drink with a refreshing, slightly sweet cherry taste balanced with subtle tartness.

Legend has it that the health benefits of the Goji berry were an accidental discovery. Outside a famous Buddhist temple was a wall covered in Goji berries. Over the years, hundreds of berries fell in a well near the wall. Frequent visitors to the temple who drank water from this well had the ruddy complexion of good health. Gradually, the benefits were documented and spread among the nearby communities. As a result, Goji berries have enjoyed a privileged place in Asian culture for thousands of years.

"Anheuser-Busch is the first major beverage company to launch an energy drink made with the exotic Goji berry," said Andy Goeler; vice president; Imports, Crafts and Specialty; Anheuser-Busch, Inc. "Not only does this give 180 Red its unique attributes, it also gives adults a great-tasting energy drink they can enjoy during active events or socially with friends. This unique combination will appeal to people who live a healthy lifestyle but don't want to sacrifice taste."

Energy drinks are popular choices for active adults looking to supplement their busy schedules with a refreshing boost. For adults on-the-go, 180 Red with Goji contains carbonated water; sucrose; Goji berry juice; acerola juice; guarana for natural caffeine; vitamins B-6, B-12 and C; and lychee natural flavor.

This new beverage joins two new 180 flavors today as well. 180 Blue Low-Calorie and 180 Sugar-Free Orange Citrus Blast are extensions of popular existing 180 flavors and are ideal for adults who regularly use low-calorie and sugar-free products.

Following the fall 2006 introduction of 180 Blue, 180 Blue Low-Calorie has a subtly sweet berry and grape flavor obtained from the Acai (pronounced ah-sigh-ee) berry, red grape and blueberry juices, but with only 15 calories. Acai is a small, dark, purple fruit from the palmberry tree. It usually grows in the wild Amazonian jungles in Brazil, where it is harvested. The Acai berry is rich in antioxidants, B vitamins, minerals (particularly iron), fiber, proteins and omega-3 fatty acids. 180 Sugar-Free Orange Citrus Blast contains only five calories and a refreshing citrus-orange taste.

"As adults' preferences and tastes continue to evolve and become more distinct, we need to find new flavors and styles to excite them," said Goeler. "Our three newest 180 flavors fit seamlessly into our energy drink family, offering a range of choices for every adult." Each new flavor is available nationally, beginning today, at grocery and convenience stores in 8.2- and 16-ounce cans.