Going global: Beyond Meat set to launch product in 50 countries
11 May 2018 --- California-based food company Beyond Meat has announced its plans for global expansion, starting this summer. Since launching in California in 2016, the firm has sold over 13 million plant-based patties, which can be bought in 15,000 outlets across America.
The Beyond Burger is made entirely from plants and crafted using simple ingredients. The company claims that its Beyond Burger has more protein than a beef burger, with less saturated and total fat.
The announcement follows an interview with Plant-Based News, in which the company's Founder and CEO Ethan Brown revealed that he is in talks with a number of UK retailers regarding the flagship Beyond Burger.
According to a statement from Beyond Meat Founder and CEO Ethan Brown, he said: “Reflecting rapid demand growth in the United States and sustained interest from international markets, we've taken steps to significantly increase our production capacity.”
To keep up with this demand, the company recently announced the construction of its new research and innovation facility in Los Angeles earlier this year.
“These additions make it possible for us to support international launches, building upon the successful 2017 introduction of the Beyond Burger in Hong Kong.”
Beyond Meat has partnered with a select group of distributors to enter over 50 countries including Germany and the rest of Europe, Canada, Australia, Mexico, Chile, Israel, UAE, Korea, Taiwan and South Africa.
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