Go Fast! Energy Drink Features Ball's Promotional Laser-Incised Beverage Tabs
Tabs featuring Go Fast's logo branding will be included on all Go Fast! Energy Drink packaging beginning in September 2006.
25/08/06 Go Fast Sports and Beverage Co., Denver, Colo., will be the first to bring new laser-incised tabs from Ball Corporation to the market. The laser-incised tab is a solid, colored tab that provides space for a small "billboard" for brand identity, advertising or promotional messaging bringing added value to the beverage can. Tabs featuring Go Fast's logo branding will be included on all Go Fast! Energy Drink packaging beginning in September 2006.
"We are excited to work with Ball Corporation as the commercial launch customer for this new technology," said Troy Widgery, Founder, Go Fast Sports & Beverage Co. "Ball has always understood Go Fast's position as an independent, innovative company, and we are always working to maintain the highest quality product and strongest integrity possible with our product and packaging," Widgery continued.
Ball uses state-of-the-art computer and laser technology to provide messaging flexibility, making it possible to engrave letters, numbers,
drawings or symbols on the tabs. The laser-incised tab's technical performance is equal to that of existing tabs.
"Beverage cans have defined the energy drink category and are increasingly used in growing, upscale categories, such as wellness
beverages, where product differentiation and image are key concerns," says Michael D. Herdman, president, Ball Metal Beverage Packaging Division, Americas. "Laser-incised tabs are a perfect fit for categories like these and we are pleased that Go Fast is taking advantage of this new opportunity to convey its unique messaging in an innovative, distinctive and polished way."
Ball is the largest manufacturer of specialty beverage cans in North America, and the exclusive manufacturer of laser-incised tabs for this
market under license from CanDO International Ltd., the holder of the U.S. patent and various foreign patents for laser-incised tabs. Laser-incised tabs are a new addition to Ball's current specialty can and promotional tab offerings, which already include a large variety of can sizes and colored tab options.
