GNT Study: Consumers Demanding Naturally Colored Beverages

A recent consumer study commissioned by GNT shows that today’s discerning consumers pay greater attention than ever before to beverage ingredients and actively avoid products coloured with additives when shopping for themselves and their families.

30 Aug 2012 --- Brightly coloured beverages, red sports drinks, pink strawberry milkshakes and yellow fruity drinks – who isn’t impressed by vibrant and attractive beverages?

However, a recent consumer study commissioned by GNT shows that today’s discerning consumers pay greater attention than ever before to beverage ingredients and actively avoid products coloured with additives when shopping for themselves and their families.

There was a time when consumers didn’t pay very much attention to the additives that went into the food they purchased. However, with all the adverse publicity that there has been in recent years, it is clear from this research that today’s consumer is now carefully reading the ingredient labels on all foodstuffs, including beverages.

The unique EXBERRY range of vibrant colouring foods, provides the perfect natural colouring solution for beverage manufacturers.

EXBERRY colouring foods are not additives with their corresponding E numbers, but rather food ingredients. From the beginning, the ‘intelligent combination of nature and technology’ has been the family-owned company’s philosophy. With the help of state-of-the art technology, natural raw materials such as ripe fruits, colour intensive vegetables and edible plants are processed into products of the highest quality for beverage manufacturers.

With EXBERRY colouring foods, GNT not only provides vibrant colour solutions, but also the necessary technological requirements and expert know-how which means that beverage manufacturers can produce products with outstanding colours and appearance.

At GNT, our experts are all well versed in application technology and can offer specialised support to beverage manufacturers using EXBERRY, to ensure they achieve the brilliant and stable colours they desire.

GNT’s application technology centres provide support to answer any important questions regarding the stability and shelf-life characteristics of your beverage application. Furthermore our specialists can assist you on strategic product development and current legislative developments.

Source: GNT