GNT Group Appoints Distributor For China

30 Mar 2015 --- GNT, leading global provider of Colouring Foods, has appointed AAFUD Group as its Official Service Agent for the Chinese market. With the new partnership, GNT takes the next consistent step towards expanding and strengthening its global presence.

As a well-established manufacturer specialized in natural colours, food flavors and functional ingredients, AAFUD supplies different industries like food, health products and dietary supplements. The company was founded in 1996 in Zhuhai, a city in the south of Guangdong, strategically located near Hong Kong and Macao.

“The AAFUD Group is the perfect partner for GNT since they are highly respected in the Chinese industry community and can provide a solid access to the main manufacturers,” says Victor Foo, Managing Director GNT Singapore. 

In view of the constantly rising demand for natural ingredients among Chinese consumers, the development of the local market is one of GNT’s primary targets.

Guido de Jager, Head of Group Marketing, GNT, told FoodIngredientsFirst: "The main objective is to have a strong entry in the Chinese Market.

"Experience, although not ours, proves that if you want to do this properly you better partner up with a local company," he continued.

"We found a good and reliable partner in AAFUD and we look forward to further build our presence in the Chinese Market.

"This will all pivot around our Singapore office, which is our stepping stone in Asia. It has its own warehouse and delivery across Asia," de Jager concluded.

As part of the new cooperation, AAFUD has assembled a team of specialists in Colouring Foods that provides its clients with comprehensive support in the application of the products. The team has been trained by and closely cooperates with GNT experts in order to ensure high quality standards and comprehensive counselling at all times. 

“As a long term supplier in the food industry, AAFUD is very happy and proud to work side by side with GNT in China, offering the same high level of expertise and service that GNT is providing around the world,” states Chen Wentian, CEO of AAFUD Industry Co., Ltd.

By Kelly Worgan