30 Mar 2015 --- Malteurop North America, a leading supplier of premium quality malt for the brewing industry, announced the release of their new product line brand, Craft Master Malt. The new line of premium quality kiln-dried specialty malts extends Malteurop North America’s offering to satisfy the distinctive malt needs of craft brewers throughout North America.
“We have developed the product line with the craft brewer in mind and want to be able to continue to better serve this market, capitalizing on the rich history of the Malteurop global organization,” explains Kurt Seagrist, President and CEO of Malteurop North America.
The Craft Master Malt product offering comes backed with Malteurop North America’s reputation for superior quality and leverages the knowledge and experience of the company’s qualified technical experts—including the only Diplomaed Maltster in the United States.
“Craft brewers are artisans, they’re always looking for new ingredients to incorporate into their craft. Our Craft Master Specialty Malt products were developed to fulfill that need and enable our craft brewing partners to bring new, truly unique beers to market,” explains Maryjane Maurice, Director of Quality Assurance for Malteurop North America and a Diplomaed Maltster with Distinction by the Maltsters’ Association of Great Britain.
Malteurop North America’s established Grain Origination partnership connects them with growers to offers craft brewers the opportunity to create their vision with barley from some of the most fertile growing regions in North America. In addition, Barley Days is a second exclusive program offering to Malteurop North America’s craft brewing partners. The program is a unique two- to three-day experience that brings craft brewers into the fields to learn about barley growing and breeding firsthand from Malteurop North America’s barley and grain growers.
“We want to forge close relationships with craft brewers and be thought of as more than just a malt supplier. We want to be a partner and resource to them—connecting them with our growers and technical experts so they can be part of the malting process which begins in the field,” Seagrist added.
