03 May 2018 --- In the last few years, the gluten-free sector has grown from a fringe sector to one of the fastest growing in the western world. In 2015, no fewer than 12 percent of global product launches carried the claim “gluten-free” according to Innova Market Insights, up from just 5 percent in 2010 and this continues to expand. This consumer trend has been reflected in NPD, specifically in the bakery sector which has seen exponential growth.