Glucosmine And Chondroitin Sulfate Liquid Dietary Supplement Hits US Market

31/03/06 The Health Company, a leader in the health and nutrition marketplace in Europe, has launched an  all-natural, ready-to-drink glucosamine and chondroitin sulfate liquid dietary supplement in the United States.  Logic Nutrition Just4Joints is available at Longs Drugs, Wild Oats and Whole Foods starting in March 2006 and other fine retailers including drug, grocery, mass and convenience within the next few months.

Just4Joints is a natural, 24 percent fruit juice-based liquid dietary supplement fortified with 1250 mg of glucosamine, 250 mg of chondroitin and 100 percent of RDI of  Vitamin C in each 8.4 oz. can with glucosamine and chondroitin sulfate scoring more than 95 percent potency — significantly more than tablets or comparable liquid supplements. Just4Joints™ is made with purified water and contains no added sugar, preservatives or additives and is non-carbonated.  Just4Joints uses a U.S. “vegetable fermented” glucosamine that is a non-shellfish derivative for optimum benefit and GRAS (generally recognized as safe) chondroitin sulfate.  These active ingredients are produced by Cargill, the nation’s largest acidulate company, which has scientific data and studies that support Just4Joints effectiveness (www.cargill.com, see Regenasure Glucosamine HCI and OptaFlex).  The beverage is available in two flavors – orange/mandarin and cranberry/apple.

“Our mission has always been to provide high quality products to discerning consumers where they shop and when they need them…products that focus on maintaining health, improving quality of life and that taste great too,” said Don Stables, president of The Health Company Inc., marketer of a total line of health and wellness products including Just4Joints™.  “Just4Joints™ is an all natural, physically beneficial liquid supplement that provides all ages a convenient way to aid joint health that’s easy to take to the office, to workout or during an activity. And because it’s available in a slim 8.4 oz. can, it’s easy to remember and needs to only be taken once a day to receive full benefits. Because it is healthy, taking it more than once a day doesn’t hurt and can actually replace drinking a non-healthy or fattening alternative.”

The Health Company contracted with James S. Tonkin, a 35-year beverage industry expert in marketing and development of functional and nutraceutical beverage formulation, to assist with the introduction of Just4Joints in the U.S. market. “The functional and nutraceutical market sector is an area that I have a passion for as well as vast experience,” said Tonkin, senior vice president for The Health Company.  “From an experience standpoint, I was involved with the successful market testing of Motion Potion, a carbonated version with glucosamine sulfate.  It’s a market that has a huge potential especially with the ongoing research findings of glucosamine and chondroitin sulfate and its affect on decreasing joint pain.