GLG Life Tech Unveils 36 Beverage & Food Products in Asia
AN0C has increased the number of its distributors from 400 in July to over 600 partners, with some new distributors brought in for their specialization with vitamin enhanced waters.
Sep 2 2011 --- GLG Life Tech Corporation, the vertically-integrated leader in the agricultural and commercial development of high quality stevia and all natural and zero calorie food and beverage products, introduced 34 AN0C beverages and two tabletop products during the National Conference it held jointly with the Chinese Government in Beijing on August 29, 2011. Members of the Chinese National Olympic Swim team were also on hand for the official signing of the two-year exclusive tea sponsorship agreement with AN0C company officials.
The National Conference celebrated the success of Xiaogang’s economic progress and AN0C’s major role in its development. Many leading national health experts and representatives of China’s health associations were in attendance in support of contributions from GLG and AN0C towards improving consumer diets, helping combat obesity and diabetes, and promoting overall health and wellness. One of the keynote speakers, Professor Hong Zhaoguang who has over 200 million followers of his books and TV show and is a director of GLG, spoke on the importance of diet to maintain and improve one’s health.
All participants of the conference were given the opportunity to sample AN0C products across six main beverage categories and two functional beverage categories, as well as two tabletop products. There is an additional five beverage SKUs that are now planned for launch in 2011, with 34 SKUs available at the conference. Including the two tabletop products, zero-calorie and low-calorie sweeteners, AN0C expects to launch a total of 39 SKUs by the end of 2011. The additional five SKUs are: Chrysanthemum Tea, Almond Protein Drink, an additional anti-aging beverage, and two new health drinks. The first shipments of the carbonated soft drinks are expected in the second half of September and production is currently underway. AN0C has been able to leverage both its existing distribution network as well as new distributors who were recently signed on who have expertise in the placement of vitamin waters and carbonated soft drinks to quickly ramp-up the placement of its vitamin enhanced waters and carbonated soft drinks. The other upcoming beverages are all on schedule, with Juice milks, Children’s drinks and the Herbal tea production to commence within the next few weeks. The anti-aging and de-toxification functional drinks were also available for tasting at this event. This widespread launch across six major beverage categories and two functional drinks categories is the realization of AN0C’s product development strategy to provide the most extensive line of zero calorie naturally sweetened beverages in China. GLG and AN0C is the first company to have such an extensive line of zero-calorie stevia sweetened products distributed nationally in China and the world.
AN0C has increased the number of its distributors from 400 in July to over 600 partners, with some new distributors brought in for their specialization with vitamin enhanced waters. This growth has resulted in an expansion in the distribution reach of AN0C’s products to over 100,000 stores, ahead of the original schedule. AN0C has also expanded its regional infrastructure to major offices established in 68 core cities.
Katzu Cheng, President of AN0CTM stated, “We are pleased to announce that we will leverage our existing distribution channels to get our new beverages to the market even faster than our previous products. Our distribution partners continue to be an important part of AN0C’s business model, as key distributors have already been trained and will be ready to take orders for the new AN0C products.” Mr. Cheng pointed out “According to a recent consumer survey on the AN0C brand, we learned that over 11% of respondents recognized the AN0C brand when placed alongside other leading brands. In this same survey, participants identified that TV ads, online advertising and point-of-sale materials were the top three media vehicles from which they learned about the brand, and when asked which key messaging they remembered most about the AN0C brand, they identified ‘zero-calorie’ and ‘non-fattening’. When given the choice to buy one brand of tea, 11% choose AN0C. Based on these consumer responses to our brand in such a short period since launching, I am confident we will continue to build brand equity and solidify our position as the #1 all-natural zero-calorie beverage and food brand in China.”
As part of the conference, Katzu Cheng, on behalf of AN0C, signed the official sponsorship agreement with the China Swim Association for exclusive tea sponsorship of the National Olympic Swim team. World record-holder and gold-medalist Sun Yang and two other swim team members were in attendance for the signing ceremony and the premier of the new AN0C TV commercial which featured the swim team. A limited edition ready-to-drink tea packaging features three gold-medalists from the swim team. Mr. Shang Xiutang, the representative signing on behalf of the China Swim Association, pointed out, “Only the highest quality products and companies are approved as sponsors of national teams. Members of the national swim team have very strict dietary requirements and standards, and the AN0C teas meet these requirements with its all-natural and zero-calorie characteristics. The spirit and growth philosophy of GLG and AN0C is a perfect match to the Swim Team’s continuous strives for breakthroughs and to win honours for the country.”
