Glengoyne Launch Core Range Miniature Tin
The robust design of the packaging reflects the customers’ need to protect the product when travelling, while the 5cl bottles and compact tin provide a practical solution to certain luggage restrictions.
15/07/08 Glengoyne Distillery, UK has launched its first ever miniature pack containing the award winning 10, 17 and 21 Years Old Glengoyne Highland Single Malt Scotch Whisky.
Ideal for specialists, gift and travel retail markets, the stylish black and gold branded tin with solid plastic window safely stores three 5cl bottles of Glengoyne’s core range, each snugly held in place by a circular black foam base. Inside the pack, a small distillery booklet provides further information on Glengoyne’s 175-year history, many awards and the whisky’s famed un-peated ‘Real Taste of Malt’.
The decision to introduce a miniature pack follows extensive market research by the brand owners, Ian Macleod Distillers, which revealed a strong consumer demand for a miniature collection of Glengoyne’s core range. The robust design of the packaging reflects the customers’ need to protect the product when travelling, while the 5cl bottles and compact tin provide a practical solution to certain luggage restrictions.
Iain Weir, Marketing Director at Ian Macleod Distillers commented: “Glengoyne is one of the leading premium and award winning malt whiskies in the world. The design of the new miniature pack therefore had to be practical, but also reflect the premium quality of its contents. The miniature pack is the perfect introduction to Glengoyne and we expect it to be an excellent recruiter to the brand.”
