04 Nov 2019 --- Health and wellness have been top of mind for many European and US consumers for some years, but now, this is also becoming a key theme in the Middle East and Africa. This is according to Antoine Khalil, Givaudan’s Regional Head for Flavors in Africa and the Middle East. The flavor giant is responding to these trends in the region, as well as the challenges they raise as Middle Eastern and African food trends and flavors come into the spotlight.