Givaudan Expands Flavour Capabilities in Middle East

17 Nov 2014 --- Givaudan, the world’s leading Flavour and Fragrance company, today officially opened its new, expanded Technical Centre and Regional Offices in Dubai, United Arab Emirates.

For the first time customers from across the region will benefit from local access to Givaudan’s world class Savoury and Snacks Flavour creation and application capabilities. These are complemented by the full range of services in Sweet Goods and Beverages, where Givaudan is now also offering Flavour creation in addition to already existing application expertise.

Drawing on an in-depth understanding of local tastes and consumer preferences, the expansion of Givaudan’s facilities in Dubai will bring closer collaboration with customers in creating and applying flavours for the Middle Eastern markets. 
 
The new state-of-the-art facilities are responding to growing demand for flavours from developing markets. The new technical centre in Dubai is part of the company’s overall strategy of increasing its sales in developing markets.
 
Henning Hartnacke, President Europe, Africa, Middle East Flavours, said: ‘Givaudan is already touching the lives of millions of consumers in the Middle East with delighting flavours every day. With this significant investment, we are now offering food manufacturers and food service companies the full range of our creation and application services from within the Middle East.’
 
‘Building on the passion of our people for food and flavours, we are sharing our profound understanding of Middle Eastern consumers and local taste preferences. In close collaboration with our customers, we can now develop new flavours faster and respond immediately to shifting market trends.’