Givaudan Develops ‘Authentic Flavor Profile’ Via TasteSolutions Richness

25 Jun 2014 --- Global flavor company Givaudan has launched TasteSolutions Richness, a new generation of flavors designed to enhance ready meals, snacks and food service concepts.

The new technology, created to benefit the food manufacturing industry, includes a complex blend of taste and aroma components which work together to provide an authentic flavor profile for consumers, offering a multi-layering of flavors beyond the traditional ingredients used in products such as snacks and ready meals.

"TasteSolutions Richness is a new approach to flavour creation which can be used in any convenience food or snack application where chicken and beef flavours are used," Laith Wahbi, Global Product Manager Savoury Taste, told FoodIngredientsFirst. "The difference from traditional flavours is that TasteSolutions Richness can recreate the effects of multi-step and slow-cooking in a commercial process; delivering Taste complexity and authenticity. Using TasteSolutions Richness in a beef bouillon or a stew for example can recreate the taste-effects  of multi-step cooking processes such as browning the meat, roasting, slow-cooking and reduction. This richness and taste complexity delivers an added benefit; by  introducing the depth of taste normally only experienced in a home-cooked dish, taste enhancers and high salt levels are not needed."

TasteSolutions Richness is a taste innovation that brings the time dimension back to prepared foods - recreating the taste complexity from traditional cooking techniques achieved through slow cooking and multi-step cooking processes into a new flavor approach. The Richness flavors allow for the creation of prepared foods that retain the authenticity of home-cooked dishes while meeting today’s demand for convenience. The offering applies principally to chicken and beef and will be expanded to include other key areas such as cheese, dairy and vegetables.

“This new technology ushers in a revolution in Givaudan’s taste capabilities, going beyond aroma to redefining the taste dimension as part of the flavor design,” said Wahbi. “In crafting a complex and multilayered identity, we’re able to provide solutions that bring back the real taste experience at shelf.

Wahbi explains that the concept is easy to use. "It is available for use in both liquid and dry flavours," he says. "It is a Taste technology that is integrated into the customer’s flavour recreating the taste-effects of the home-cooked dish in a commercially prepared food or to enable the accurate translation of complex culinary dishes into snacks. 

"We have focused on Chicken and Beef initially as these are particularly significant for many of our customers but TasteSolutions Richness could be applicable for any food where there is taste complexity. We are already looking at cheese in culinary dishes but if you think of the huge flavour and taste difference between raw and cooked vegetables and between the different cooking methods, grilling, boiling, slow roasting or stir frying, you can see there is great potential for further investigation."

The timing of this launch appropriately coincides with Givaudan’s 2014 ChefsCouncil taking place this week in New York City as TasteSolutions Richness all started with inspiration and discovery from previous ChefsCouncil events.  Focusing on the culinary exploration of taste, Givaudan chefs, flavorists and scientists have partnered with world-leading chefs, to investigate taste effects in food, and translate the experience from haute restaurant cuisine to convenience products. TasteSolutions Richness is a direct result of the learning gained through the ongoing collaboration with ChefsCouncil chefs, demonstrating Givaudan’s ability to continuously turn knowledge into tangible products and customer value.

“Richness involves recreating the taste matrix of food to provide a depth of flavor and mouthfeel consumers recognize” said Nikki Karani, Global Marketing Head Savoury, Givaudan. “TasteSolutions Richness represents a real breakthrough in our Savoury capabilities and other areas as well. Consumers are demanding more sophisticated flavor profiles and through Richness we can now more accurately translate the culinary experience into soups, sauces or snack seasonings”.

The intense and complete taste experience provided by TasteSolutions Richness has also enhanced health and wellness innovation. By designing flavors with the added dimension of taste and Richness in addition to aroma, an intense, complete taste experience is delivered, particularly in low sodium formulations. As yet another exciting breakthrough development from the company, TasteSolution Richness enables Givaudan to embrace all dimensions of the culinary experience in its flavor solutions, bringing back the taste of home cooking to convenience food.  
  
Givaudan Flavours is a trusted partner to the world’s leading food and beverage companies, combining its global expertise in sensory understanding and analysis and consumer-led innovation in support of unique product applications and new market opportunities. From concept to store shelves and quick serve restaurants, Givaudan works with food and beverage manufacturers to develop flavors and tastes for market leading products across five continents.