Giuliana Rancic Launches New, Innovative Wine Brand: XO, G
17 Sep 2014 --- Giuliana Rancic announced plans to launch her own wine brand, XO, G Wine, which will be available in approximately 1,200 Walmart stores starting November 2014.
Packaged in an innovative bottle designed for by-the-glass consumption, XO, G will be offered in three delicious varietals: a South of France Rose, Italian Pinot Grigio and French Pinot Noir. Additionally, a mixed pack will be available just in time for the holidays, featuring two glasses of Pinot Grigio and two glasses of Pinot Noir in a single bottle.
The idea for XO, G was conceived in October 2013, when Rancic discovered an innovative wine package called StackTek, which consists of four prefilled, individually sealed, shatterproof, stemless wine glasses that snap together to form a perfect equivalent of a 750mL bottle. As a follower of the latest trends in wine, Rancic shared her discovery on various social media channels and was overwhelmed by the enthusiastic response by her fans.
"After seeing the massive reaction and organic interaction with my fans from just a simple photo of me opening up a StackTek bottle, I couldn't wait to get on the phone with the team at Stack to explore opportunities to bring this convenient package to women everywhere," Rancic explains.
Rancic developed her multi-country wine brand, XO, G to be an extension of her persona, with a stylish design that looks like a personal gift from Rancic to her fans, and imported wines from her favorite global appellations. The name derives from her signature sendoff, "XO, G," which she regularly uses in her social media posts. The clear outer sleeve of the packaging is decorated in stylish white and silver Xs and Os, while a vibrant ribbon illustration wraps around the neck, adding a fun pop of color.
Pulling from her own wine preferences, Rancic selected a collection of premium wines, including a deliciously light and dry Rose and a silky medium-bodied Pinot Noir, both from the South of France, as well as a crisp and refreshing Pinot Grigio from her home country of Italy.
Making the wine accessible to women who appreciate style, quality and convenience was always Rancic's goal. "I wanted to offer quality wines to consumers at an affordable price," explains Rancic. "Having my wines available at Walmart, and for less than $10, is the ideal opportunity to bring XO, G to women throughout the US."
XO, G will hit shelves at 1,200 Walmart locations beginning Nov. 11, 2014. Each bottle will retail for $9.97, but pricing will vary in AK, HI, NH, OH and WY.
