Ginsters Adds “New York Style” Cornish Pasties
Ginsters New York Style Steak and Cheese pasty has been introduced as part of the brand relaunch, replacing the Indian style pasty and will carry the new Ginsters of Cornwall branding.
04/06/08 Launching on 18 June 2008, the new product will be made in true Ginsters style with some traditional New York flavours and the finest local Cornish ingredients.
The New York Style Steak & Cheese pasty features fresh Westcountry Steak, New York Deli style Mustard and the tastiest Manchego cheese.
As with other Ginsters products, Pasties of the World are made with locally sourced ingredients before the Ginsters chefs use their expertise to combine flavours from around the world to give them their authentic taste, whilst retaining the distinctive Ginsters characteristics.
The Pasties of the World range has already enjoyed huge success, having achieved over £3 million in retail sales in just over 12 months.
Andy Valentine, Head of Brand Marketing at Ginsters comments: “Pasties of the World has gone down really well with consumers so we thought we'd look at other popular food themes that would translate well into a pasty.
“New York Style Steak and Cheese was an obvious choice and means we can use some of Cornwall's best ingredients as a base before adding the New York flavours which makes for a fantastic combination. At Ginsters, we always bring our unique Cornish take to whatever we do and feel that the new addition delivers this.”
Ginsters New York Style Steak and Cheese pasty has been introduced as part of the brand relaunch, replacing the Indian style pasty and will carry the new Ginsters of Cornwall branding.
