Gerresheimer Displays an Alluring New Flacon for Men

An impression of lightness is created by the lower part of this flacon - a clear smooth-sided glass vessel, enlivened only by its own gleaming brilliance and the fine gold tint of the contents.

27/10/06 Clear glass, the brilliant gleam of chrome – for the latest men’s fragrance Flyback this combination creates a luxurious image. A glass pillar with one rounded side, crowned by an opulent metallic top creates a timelessly elegant combination in keeping with the image of the Parisian perfume house of Jacques Evard. This unusual flacon is presented by Gerresheimer for the first time at Luxe Pack in Monaco (24 to 27 October 2006, Halle Ravel, Stand RC 14).

An impression of lightness is created by the lower part of this flacon - a clear smooth-sided glass vessel, enlivened only by its own gleaming brilliance and the fine gold tint of the contents. This highlights the carefully shaped slim shoulder - just a few millimetres in depth - surrounding the upper shoulder of the flacon. Its mirror-like chrome brilliance and the large atomiser head attract the eye to the closure system which seems almost to float above the transparent glass pillar blow.

Despite the marked contrast between these two components, their extravagant architecture visually unites them. Like the imposing top, the glass side on the right follows a straight square line down to the base while on the other side the glass and metal form a generously proportioned uniform semi-circle, so that the base of the flacon forms a sidelong U shape. This harmony is attractively highlighted by the gleaming Flyback logo in fine metallic printing deep down on the front of the flacon, thus establishing just above the base a visual connection with the chrome crown.

Burkhard Lingenberg, Director of Corporate PR and Marketing for the Gerresheimer Group, believes that the extremely demanding precision requirements fulfilled in this flacon result in a highly attractive design and reflect optimum collaboration between the Group’s specialists in the fields of both glass and closures. With this fragrance, it would in any case be a matter of honour to ensure that all elements are attuned like the parts of a watch. The name itself suggests this: aficionados of multifunction watches will be familiar with the term ‘flyback’, the ‘flying’ reverse of a stopwatch to zero to allow an immediate restart.