George Weston Bakeries introduce nutritious whole grain products

11/04/06 The George Weston Bakeries' companies, which have provided consumers with great-tasting, wholesome foods for generations, is introducing a variety of white bakery products made with whole grains. The "Made with Whole Grain" foods have been specially formulated to help increase whole grain consumption, while still maintaining the classic taste and texture of the original product.

The bakers of Freihofer's (available in the Northeast) and Stroehmann (available in Philadelphia and central Pennsylvania) are introducing Soft & Tasty(TM) Made with Whole Grain White. The smooth, scrumptious bread looks and tastes just like white bread, but has a secret -- it's a good source of whole grain.

New Soft & Tasty Made with Whole Grain White combines the taste and texture kids love with the health benefits parents want. Even children, the most critical white bread lovers, won't be able to perceive the delicious bread is a good source of whole grains. In addition, Soft & Tasty Made with Whole Grain White is an excellent source of calcium and a good source of fiber, vitamin D and folic acid.

In April, the bakers of Thomas'® will launch the first white Thomas' English muffin made with whole grains with the introduction of Original Made with Whole Grain English Muffins. Thomas' new Plain New York Style Made with Whole Grain Bagel will also help consumers enjoy the goodness of whole grains. Both products retain the classic taste and texture of the original and provide the additional health benefit of whole grains.

The Dietary Guidelines recommend that Americans consume at least three 1-ounce equivalents of whole grains per day, or 48 grams of whole grains. Whole grain foods provide the nutritional benefits of vitamins, minerals, phytochemicals and antioxidants. Two slices of Soft & Tasty Made with Whole Grain White provides 8 grams of whole grains. Thomas' Made with Whole Grain English Muffins has 6 grams of whole grains, and Plain Made with Whole Grain Bagels offers 10 grams.

Bakery foods are a staple in the American diet and provide a source of simple nutrients the body needs to function. By incorporating more whole grains into white products, George Weston Bakeries is making it that much easier for Americans to ensure they are achieving their recommended dietary guidelines and staying healthy.