Gaymers Cider Launches New Tropical Variant

03 Apr 2013 --- This spring, Gaymers is launching Gaymers Tropical Cider, the fifth addition to its existing range of fruity ciders. The new flavour, which comes in 500ml bottles, will be available across the country in Asda from 20th April 2013 and Tesco from May 2013.

Holding true to its heritage, Gaymers Tropical Cider has an exotic twist but remains a British classic at the core. Blending pineapple, mango and passionfruit flavours with crisp pear cider, Gaymers Tropical Cider is the perfect refreshing beverage for the warm up to summer festival fun.

The relaunch of the brand’s popular cider range in 2012 saw Gaymers take on a striking new visual design, employed to convey the bold nature of the brand and strengthen the product’s appeal to the Gaymers target audience. In the last six months since the relaunch, Gaymers has seen a 67% year-on-year growth in off-trade sales. The new Tropical variant launches with a design in-keeping with the brand’s new visual, joining the rest of the range to provide a flavour for every occasion.

Over the last year, the flavoured cider category has seen a 61% growth in off-trade sales. In the last two years, it has more than doubledi. It now accounts for 8% of the off-trade cider sales in the UK by volume and almost 15% by value.

Victoria Walker, head of innovation for Gaymers Cider commented: “Following the highly successful brand relaunch and the addition of two new flavours to the Gaymers range last year, we’re very excited to announce the release of new Gaymers Tropical Cider. The flavoured cider category is seeing massive growth in off-trade sales and Gaymers is following this trend.

Recognising this growth and the space for innovation in the flavoured cider market, we have created what we believe to be a delicious new addition to the Gaymers line up and an exciting development in the category. The new variant embodies the fun spirit and energy of the brand and we’re sure it will become a sure fire hit at events and parties across the year.”