Pinnacle Vodka Introduces Rainbow Sherbet

03 Apr 2013 --- Pinnacle Vodka, the fast-growing premium vodka brand in the Beam Inc. spirits portfolio, has introduced its newest flavor innovation to the market just in time for spring and summer—Rainbow Sherbet. An inventive rendition of a classic dessert, Pinnacle Rainbow Sherbet combines the zesty, citrus taste of orange and sweet lime with a creamy raspberry that evokes a nostalgic feel of summer memories.

"The addition of Rainbow Sherbet to the Pinnacle family reaffirms the brand's commitment to innovation, premium quality, and irresistible fun," said Beam General Manager Deb Boyda. "This new flavor creation not only adds to our growing list of unique options, but also furthers our leadership in changing the way consumers are enjoying vodka."

Offering a 70-proof smooth, extremely mixable finish, Rainbow Sherbet is best served chilled, on the rocks, or blended in fun cocktails that add an element of surprise and delight to the ultimate spring and summer party. Rainbow Sherbet is the first of several new flavor innovations planned for 2013 including Pinnacle Strawberry Shortcake coming soon.