Gasolina Urban Blends Ready to Drink Cocktails Now in a Aliminum Pouch
Gasolina is a high quality drink, with portable and convenient packaging that will be very attractive not only for the active on-premise market, but it will be ideal for the Florida outdoor lifestyle.
2/11/2011 --- Pan American Properties, one of Puerto Rico's leading food & beverage companies, announced the launch of its ready to drink cocktail product line, Gasolina Urban Blends in the state of Florida. Gasolina, which has been extremely successful in Puerto Rico, will be distributed by Premier Beverage. Gasolina comes in six delicious flavors including: Original !Tu Madras! Pink Martini, Mojito, Sea Breeze and Sangriiia. Gasolina is a unique product in its category because it is crafted with premium spirits such as high quality Caribbean white rum, 100% agave tequila, five times filtered and distilled vodka and 100% natural fruit juices. Its innovative and portable packaging in 200 ml aluminum pouches with a straw inside, makes it ideal for outdoor consumption. Alcohol content varies from 7.5% to 11%. Gasolina will be sold individually or in convenient 5-packs at selected local liquor stores and bars.
Rene Acosta, Director- Liquor Division of Pan American Properties, said, "We are very excited to introduce Gasolina Urban Blends to the Florida market and to work with Premier Beverage. We believe Gasolina will revolutionize the ready to drink cocktail category. Our success in Puerto Rico combined with really positive market research results in the US, gives us great confidence that the brand will be a winner in Florida and therefore our point of entry into the US mainland," added Acosta.
Eric Pfeil, Executive Vice-president of Premier Beverage said, "Gasolina is a high quality drink, with portable and convenient packaging that will be very attractive not only for the active on-premise market, but it will be ideal for the Florida outdoor lifestyle. At Premier Beverage, we are committed to bringing the Florida consumer new and innovative products and Gasolina is one of them. We are proud to add Gasolina to our portfolio of products and look forward to a very successful business relationship," added Pfeil.
Gasolina Urban Blends marketing strategy includes an extensive off and on-premise tasting program. Gasolina will also participate in key outdoor events in the Miami, Gainesville, Ft. Lauderdale, Orlando, Panama City and other markets. "Our slogan, Party in a Pouch, reflects the brand's personality; fun, active and on the move," concluded Acosta. The marketing and creative campaign was developed and is being executed by Miami based Agency C-Com Group Inc.
