Gabletop with Twist-Off Closure Moves to Baby Food Aisle

Gabletop carton supplied by Blue Ridge Paper Products, Inc., Canton, NC, for Beech-Nut Nutrition Corp., Latham, NY, borrows reclosure concept developed for beverage cartons, reduces dry cereal litter often left behind by traditional packaging formats.

14/12/07 Easy Pour gabletop with 1-inch spout/twist cap combo improves portability, opening, reclosure of 7- or 8-ounce cartons of dry cereal mix for babies.

Gabletop carton supplied by Blue Ridge Paper Products, Inc., Canton, NC, for Beech-Nut Nutrition Corp., Latham, NY, borrows reclosure concept developed for beverage cartons, reduces dry cereal litter often left behind by traditional packaging formats. Graphics announce “new package,” “easier to open, close, pour & store.” New design responds to consumer requests.

“Most dry cereals on the market come in a box that can be cumbersome and messy,” explains spokesperson for Beech-Nut, adding, “Metal spouts, thin cardboard and cellophane wrapping left much to be desired for parents who want to make a meal, not a mess. With Easy Pour, parents have more control of the product and improved storage and portability to fit their busy lifestyles.”

Four flavors use Easy Pour carton: Barley, Oatmeal, DHA plus+ Brown Rice with Bananas & Raspberries, DHA plus+ Multi Grain with Apples & Yogurt.