Glacial Natural Mineral Water to Break the UK Ice in 2008

A faceted brand icon composed of lighter to deeper shades of ice-blue rises above a distinctive new angular typeface, inspired by the structure of glacial ice.

14/12/07 Isklar reveals Blue Marlin as the agency behind their new brand & design development. Independent global brand consultancy Blue Marlin was appointed by Isklar AS to develop their Norwegian glacial natural mineral water brand positioning, identity, packaging design and collaterals. It is set to hit the UK in 2008.

Isklar will be the first global water brand from Norway, entering the mainstream retail sector of the bottled water category, still experiencing rapid growth.

In Norway, Isklar literally means ice-clear. The Isklar identity captures its Norwegian glacial heritage in a contemporary and appealing way. A faceted brand icon composed of lighter to deeper shades of ice-blue rises above a distinctive new angular typeface, inspired by the structure of glacial ice.

The identity is just the tip of the iceberg. Roger Hart, client services and operations director at Blue Marlin says, “This is the first iteration of our much broader remit. Isklar is a new business which has great ambitions and we’ve been involved from the ground up to build a brand positioning and identity that will deliver on those expectations.”

Blue Marlin is currently developing packaging, marketing and online materials in preparation for Isklar’s launch alongside the activities of a number of other partner agencies in the lead up to the 2008 launch.