Funkin Cocktails Unveil Malibu Partnership

08 Sep 2014 --- Following the on-trade success of Funkin’s 1-litre Piña Colada, the cocktail expert is launching the next phase of its cross-channel partnership with Malibu coconut rum with a co-branded 750ml Piña Colada pack for the off-trade. This new launch featuring the Malibu logo and a ‘best served with Malibu’ communication is especially designed so consumers can enjoy bar quality cocktails at home.

Priced at £3 and available initially in over 50 Tesco stores this month, the cocktail mixer is merchandised in a joint display and offered to consumers with a 35cl bottle of Malibu, enough for seven perfect Piña Coladas at a special price of £9.

Made using a recipe combining Costa Rican pineapples and Indonesian coconut cream with added natural pectin, it creates the first-ever homogenised 100% natural Piña Colada mixer, resulting in a consistent, great-tasting product that does not separate when mixed. Easy and quick to serve, all consumers need to do is mix Funkin Piña Colada with Malibu and ice.

Funkin senior brand manager Joana Lenkova says: “Making delicious cocktails accessible to consumers whether they are out and about or at home is what we do. Funkin Piña Colada enables consumers to enjoy one of their favourite cocktails all year round and ensures that each cocktail has authentic flavour and perfect consistency."

“Our joint promotion with Malibu gives consumers an easy way to make this popular cocktail at home and share the perfect Piña Colada with their friends.”