Fruits & Wine, France's #1 Aromatized Wine Based Drink Launches Three New Flavors in the U.S.

The temperatures are quickly rising across the country and as hemlines are becoming shorter, we all become a bit more conscious about what we put into our bodies. Why shouldn't this apply to the wine we drink? Satisfying the growing trend in the U.S reporting that 66% of consumers are eager to mix wine with fruit/juices (Source: IRI Group) Fruits & Wine announced the release of three new flavors of their popular libation nationwide, which features all natural perfect blends of rosé wine with real fruit juices. Imported by Marie Brizard Wine and Spirits Americas, the result is a guilt free product with less sugar than a classic cola and less alcohol than the classic wine (7 to 8.5% alcohol).

After a successful launch in Canada, we realized that Fruits & Wine was the answer to a current consumer need across North America; a delightful light drink, low in calories, and easy to drink," explains Nicolas Guillant, President of Marie Brizard Wine and Spirits Americas.

Fruits & Wine with the help of Marie Brizard's flavor expertise, highlights three flavors that feature real fruit juice and infusions with no fruit syrup to produce all natural options. The brand's newly launched rosés include, Cherry Rosé, a delicious blend of rosé wine and cherry juice that delivers natural and delicately sweet notes; Grapefruit Rosé, a succulent blend of rosé wine and grapefruit juice that delivers its sweet and tart notes and the Strawberry Rosé, a luscious blend of rosé wine and strawberry juice that offers sweet and refreshing notes.