Fruitapeel To Launch UK’s First Gable Top Aseptic Filling Facility

Fruitapeel, one of the UK’s fastest growing manufacturers of own-label and branded juices and smoothies, has partnered with Elopak to launch the UK’s first gable top carton aseptic filling line for Juice.

27 Feb 2013 --- “UK producers have traditionally had to go abroad to fill aseptic juices in gable top cartons. This increases costs, logistics and carbon footprints,” says Fruitapeel’s Managing Director, Terry Haigh. “The Elopak technology enables British-based production for the first time.”

An Elopak S-PS80 High Aseptic filling machine will be installed at Fruitapeel’s manufacturing site in Llantrisant, Wales during March 2013. The machine will fill aseptic juices and smoothies in 1 litre, 750ml and 500ml Pure-Pak cartons.

“This machine enables the production of longer-life chilled juices, creating the opportunity for smaller retailers to produce own-label,” explains Terry. “Current systems only allow for large volumes with short shelf-life, leading to high wastage and logistical nightmares. Elopak’s S-PS80 machine has increased speeds of 40% compared to existing chilled lines. In addition, the post filling cap application for the Pure-Twist cap offers added quality and integrity benefits - increasing shelf life. This machine will open up new markets for UK retail.”

Despite difficult economic times, Fruitapeel has grown from nothing into a £15 million business in just seven years. “Fruitapeel is investing on a scale that this market that has not seen for many years. We’re proud to be creating more jobs in Llantrisant,” Terry Haigh says. “We took a huge gamble in moving into a market dominated by larger manufacturers but we have invested ahead of the curve to underpin our desire. We continue to grow our business through partnership opportunities such as this with Elopak. We’re offering choice in a category which has been struggling for some time.”

By the end of March, production will begin with the co-packing of Cracker Drinks juices and smoothies – all previously produced in Germany. “Logistical, cost and environmental benefits are now uniquely available for those UK brands and retailers choosing gable top cartons for chilled, ESL and aseptic juices,” concludes Terry Haigh.