Freshies Food Corporation announces partnership with Whole Foods Market

26/08/05 Freshies Food Corporation (Freshies), a leading producer of all-natural, non-alcoholic drink mixes, has announced a new grocery partnership with 15 Whole Foods Market, Inc. stores in the Northwest and Southeast. Freshies earned a coveted spot on Whole Foods Market shelves because Freshies' health-conscious products meet Whole Foods Market's ultra-premium quality standards and contain all-natural ingredients.

Freshies is now available in Whole Foods Market stores in Georgia, North Carolina and South Carolina, as well as stores located in Washington, Oregon and Northern California.  These Whole Food Market stores carry the following Freshies mixers: Fresh Lime Margarita, Strawberry Kiwi, Peach Mango, Habanero Hot Bloody Mary (Hot Mary), Original Bloody Mary, and Mojito.

With a global demand for cocktail mixes that generates more than $750 million annually, the partnership with Whole Foods Market will position Freshies to increase sales as it expands its leadership of the all-natural drink mix category.

The idea behind Freshies was born in 1994 when a chef and a bartender created a Bloody Mary mix that rapidly became famous throughout the ski towns of Colorado.  Today, privately-held Freshies Food Corporation manufactures a comprehensive line of non-alcoholic mixes that use no artificial preservatives and only fresh ingredients, such as naturally occurring acids like Vitamin C. The suite of all-natural mixes offers the savvy consumer a range of fresh squeezed and prepared flavors -- from Habanero Hot or Smooth-and-Mild Bloody Marys to Fresh Lime or Low Carb Margaritas to a full variety of specialty and seasonal drink mixes.  Sold globally to retailers, distributors and private-label merchandisers, Freshies mixes deliver the taste sensation that is made possible only through the combination of fresh fruits, vegetables and spices, natural flash-pasteurization and the hand-made care and quality that goes into every bottle.