French Supermarket Systéme U Sees the Value of Pure-Pak Curve

Azucarera Ebro is co-filler for the retailer, and has achieved great success in Spain with its own branded sugars packaged in Pure-Pak Curve cartons with a window feature.

Oct 14 2010 --- French supermarket Systéme U has launched two new packages for its own brand caster sugar (poudre) and brown sugar (cassonade). Both 750g speciality sugar products were re-packaged in July 2010, in 1 L Pure-Pak Curve cartons with Elo-Cap UP, and are filled by Azucarera Ebro, the leading Spanish sugar producer.

The products were previously packaged in bags, however, Systéme U selected the Pure-Pak Curve for their speciality sugars due to the convenience of the package with the cap which enables good pouring and keeps the product fresh.

These are the first cartons used to package sugar by the French retailer and are distributed to 600 supermarkets and hypermarkets, where the initial response from the consumer has been excellent. Stocks of both products were sold out very quickly, indicating an appreciation of the new easy to handle, pour and store cartons.

The sturdy cartons, compared with the paper bags are much more secure in use and bring more benefits during transportation and storage including less waste and better protection for the product.

Azucarera Ebro is co-filler for the retailer, and has achieved great success in Spain with its own branded sugars packaged in Pure-Pak Curve cartons with a window feature.