French Style Dressing Demonstrates Z Trim’s Value to Private Label and Store Brands

Bay Valley Foods and their E.D. Smith Division, uses Z Trim to meet both a fiscal and a formulary challenge, controlling his costs while responding to the demand for quality and nutrition from the expanding demographic of value-minded consumers.

12/02/09 Z Trim Holdings, manufacturer of healthy multi-functional food ingredients, announced that Bay Valley’s E.D. Smith “Garden Goodness” French Style Dressing is made with Z Trim, listed as “corn fiber” on the ingredient panel.

E.D. Smith, a division of Bay Valley Foods, Inc., is committed to being the #1 store brand supplier of pourable dressings in North America. They offer the most extensive line in the industry with over a 1000 varieties including over 500 custom formulations. Parent company Tree House Foods had racked up over $120 million in consumer and foodservice sales of salad dressing alone by the end of the 3rd quarter of 2008.

Eric Esterline, Director of Product Development for Bay Valley Foods and their E.D. Smith Division, uses Z Trim to meet both a fiscal and a formulary challenge, controlling his costs while responding to the demand for quality and nutrition from the expanding demographic of value-minded consumers.

“We replaced 50% of the oil in our French Dressing with Z-Trim corn fiber,” he said. “We saved on cost while giving our customers a healthier, great tasting dressing… a win-win!”

With the private label and store brand shares of total sales in some grocery stores approaching 30%, up from an industry average of 16% in 2005, the market for this segment has approximately doubled in less than 5 years.

Z Trim is now being used by manufacturers, restaurants, schools, and consumers on 6 continents to replace as much as 80% of the fat and calories, as well as offering innovative alternatives in terms of pricing and functionality, to gums, modified starches and phosphates in foods without changing taste, texture, appearance or digestive properties in the doughs, fillings and icings of baked goods, dairy products, extruded snacks, desserts, sauces, dressings, processed meats and many other foods.

“We’ve been watching the private label and store brand trends pretty closely over the past year and have incorporated it into our market targeting,” said Steve Cohen, CEO of Z Trim Holdings. “Z Trim’s value proposition of expanding its manufacturing customers’ margins, while maintaining or improving textural integrity and improving nutritional profiles is a perfect match with this sector,” he added.