WILD Flavors Partners with Sunwin International on Zero-Calorie Stevia Extracts
WILD Flavors has aligned itself as a strategic stakeholder with Sunwin International to bring its world-class quality and production management capabilities to Sunwin International to produce products that are of the highest purity and quality available in the industry.
12/02/09 WILD Flavors, Inc. one of the largest, privately-owned suppliers of natural and health-enhancing ingredients, flavors, colors, and innovative product concepts to the food and beverage industry, and Sunwin International Neutraceuticals, Inc. - a worldwide supplier of all-natural, zero-calorie stevia, have finalized an agreement cementing a partnership to sell, market, and distribute Sunwin International stevia extracts as well as formulate great-tasting, proprietary, natural sweetening blends for food and beverage products.
WILD has brought innovation in great taste to many of the best known and most successful beverages and food products that have entered the market over the last decade. As other ingredient companies and consumer packaged goods firms are simply aligning supply streams of stevia, WILD Flavors has taken a bigger and bolder step by significantly investing in Sunwin International, one of the top worldwide suppliers of stevia, the company claims. As a global leader in innovation, WILD Flavors’ taste modification technologies, flavor creation, and product development expertise allow current and potential customers to benefit from access to stevia-based sweetener blends in great tasting products. WILD Flavors has aligned itself as a strategic stakeholder with Sunwin International to bring its world-class quality and production management capabilities to Sunwin International to produce products that are of the highest purity and quality available in the industry.
“Our customers have consistently recognized the value of utilizing high quality natural ingredients in the development of food and beverage products and have expressed great interest in stevia-based sweetening solutions. We have experienced tremendous success in responding to our customers’ needs, and investing in Sunwin International will allow for continued leadership and innovation in the industry. WILD Flavors’ taste modification technologies, such as Resolver and FruitUp, will enable us to create natural sweetening systems and blends to meet our customers’ expected needs for functionality but exemplify great taste,” stated Chief Operating Officer, Kevin Gavin.
Sunwin International stands as one of the leading global suppliers of stevia. Sunwin International and WILD Flavors will partner immediately to obtain U.S. Food and Drug Administration GRAS status for Sunwin International’s stevia extracts. WILD Flavors expects to quickly commercialize many new and innovative product concepts and offerings with current customers for immediate entry in the market and opening doors to new clients for access to zero-calorie, natural sweetening systems. Sunwin International is committed to sustainable production and supply of the highest quality stevia extracts available. The companies expect that the technological synergies between Sunwin International’s production knowledge, and WILD Flavors’ quality management systems and product development techniques, will result in exponential volume growth and opportunity through new routes to market and ensure the highest quality and best tasting products available.
Sunwin International currently sells its stevia products as nutritional supplements in the United States to food and beverage producers, as well as their own stevia blend tabletop sweetener, OnlySweet, in more than 4,000 grocery stores in the United States. President of Sunwin International’s US subsidiary Jeff Reynolds, commented, “Consumer goods companies around the world are excited about the growth opportunities of using stevia in existing products and new products that are in the development stages. We strongly believe that the partnership with WILD Flavors will provide a competitive advantage by developing stevia based solutions that create superior tasting products.
Sunwin International is a worldwide leader in the production of stevia, and WILD Flavors is a worldwide leader in the supply and development of natural and health-enhancing ingredients, flavors, colors, and innovative product concepts to the food and beverage industry. Together, we have the expertise necessary to work with companies to create stevia sweetened products that we believe consumers will love. Partnering with WILD Flavors will allow us to expand our global reach with exciting new healthy sweetening options.”
Expected benefits of partnership for WILD Flavors’ Customers:
• Market potential and growth – quick commercialization of product and concepts
• Customized product application – all-natural stevia extracts combined with WILD Flavors’ taste
modification technologies, customized for proprietary, unique sweetening systems
• Potential for “All-Natural” and “Low Glycemic” claims
• Solutions for low-calorie concepts or sugar reduction - zero-calories for stevia, and minimal calories for the sweetening blends
• Supply of highest quality of stevia extracts through controlled processes that customers can rely on
Expected benefits of partnership for Sunwin International:
• $3 million for substantial equity position - for growth capital to expand production of its Rebaudioside A80 and A95 extracts to meet growing worldwide demand and the anticipated increased sales from the partnership
• Services valued in excess of $1 Million – office, sales, certifications, quality management, production improvement, and other services provided by WILD Flavors.
• Increased market potential - for the food and beverage industry through creative sweetening blends as well as bulk stevia extract and table-top sweetener sales, all with great taste as a foundation
• Total quality management – WILD Flavors will utilize its recognized quality and safety protocols to enhance Sunwin International’s procedures and processes in accordance to the standards required when developing supplier relationships with consumer packaged goods companies.
• Stevia Innovation – Sunwin International will be leveraging WILD Flavors’ innovative flavor technologies and customer relationships to expand sales to companies who are interested in stevia.
• Worldwide Reach – WILD Flavors’ worldwide presence through its relationships with allied organizations gives Sunwin International the ability to access global markets and customers.
