Freddy Hirsch Nigeria unveils bouillon seasonings for West African QSR

21 Jul 2022 --- Freddy Hirsch Nigeria, an African manufacturer of extracts for spices, ingredients and flavors, has launched its latest range of bouillon flavors, which are traditionally sought after in West African markets, for the local quick-service restaurant (QSR) sector.

Typically made up of salt, sugars, starch, vegetable fats, hydrolyzed vegetable protein, herbs, and spices, bouillon is a versatile ingredient in African food as it enhances the flavor of dishes, including soups and stew.

“One-stop bullet” for food prep
Bouillon delivers the umami taste, a meaty, savory profile with fullness and the sensations that characterize African meals. 

It also presents a combination of other local spices and herbs in one sprinkle or cube, making it a “one-stop bullet” for food preparation. 

Freddy Hirsch Nigeria is part of the Freddy Hirsch Group, a Cape Town-based supplier of industrial spices.The bouillon seasonings were developed from rising consumer preference for low-cost, easy-to-use, and intense flavors used in African soups and stews.

Managing director of Freddy Hirsch Nigeria, Kojo Brifo, says the new seasonings are designed to “preserve African tastes.”

“African cuisine continues to quest for authenticity, with consumers looking for the Umami taste with the complexity of naturally sourced local herbs and spices that produce umami-producing high intense flavor. Our bouillon seasoning improves the culinary experience by making it easy to achieve tasty meals, with the easy addition of our bouillon flavors, packed in powder form,” Brifo explains. 

Developed by the company’s R&D team in its culinary center, the new seasonings utilized its insights into African consumer taste preferences, laboratory research, and the focus on developing unique flavors that provide authenticity and enhance local taste in food dishes. 

The bouillon flavors include chicken seasoning, curry seasoning, stew seasoning, seafood seasoning, and the bouillon classic: a multipurpose blend of spices. Each of the spices is versatile and has multiple use applications, according to the company.

Quick service and beyond
Brifo enthuses that the bouillon flavors would be a compelling add-on for the QSR industry and other retail food providers. 

“QSR and other retail food providers require different bouillon flavors that can be adapted to their unique preferences. Freddy Hirsch’s bouillon seasonings serve as a building block for these operators and the entire retail value chain, with implications on cost, speed to market, delivery, consumer preferences and profitability.”

Freddy Hirsch Nigeria also launched its product catalog, a print and digital document that aims to promote the company’s product offerings in seasonings, sauces, premixes, snack dustings, bakery premixes, texture systems, butchery applications and breadings.

Last October, the company linked up with flavor giant Symrise in a bid to advance the flavor technology platform in West Africa.

Under their partnership, the companies are focusing on developing, launching and commercializing transformational food products such as general seasoning, bouillon meat, snacks and instant noodles. 

Edited by Elizabeth Green