First Bread with Martek's life'sDHA

"From dairy products like milk and yogurt, to beverages like smoothies and juices, and now, breads with Oroweat 9 Grain Bread, life'sDHA is the ideal DHA source for products that consumers know and use every day."

19/03/08 Martek Biosciences announced the launch of the first bread product with life'sDHA, its patented, vegetarian form of DHA omega-3 for brain, eye and heart health. The first and only U.S. bread with vegetarian DHA, Oroweat 9 Grain Bread with life'sDHA from Bimbo Bakeries USA is now available at major retailers in the Pacific Northwest, California, Arizona and Nevada.

"This new launch from Bimbo Bakeries demonstrates the broad range of applications for life'sDHA," said David Abramson, Martek president. "From dairy products like milk and yogurt, to beverages like smoothies and juices, and now, breads with Oroweat 9 Grain Bread, life'sDHA is the ideal DHA source for products that consumers know and use every day."

"DHA has proven health benefits. Now, our customers can find these benefits for the first time in bread," said Larson. "Our goal at Oroweat is to 'perfect bread.' In doing so, we are continually looking at ways to provide our customers new ways to incorporate bread into their healthy lifestyles. Active Health and 9 Grain with Omega-3 DHA lead the way in bread innovation."

DHA (docosahexaenoic acid) omega-3 is a long-chain omega-3 fatty acid that serves as a primary building block for the brain and the eyes and supports brain, eye and cardiovascular health throughout life. There is a large and growing body of scientific evidence demonstrating that people of all ages, from infants to aging adults, benefit from an adequate supply of DHA omega-3 in their diets. Scientific reviews have noted the importance of DHA omega-3 in proper brain and eye development and function, and there are clinical studies underway to evaluate its role in decreasing the prevalence of certain neurological disorders.

Fish are often thought to be the only source of DHA omega-3. However, life'sDHA offers a trusted, vegetarian form of DHA that contains no oceanic pollutants and toxins. Fish are good sources of DHA because of the DHA-rich microalgae in their food chain; life'sDHA is derived from microalgae and produced in an FDA-inspected facility from start to finish using a sustainable source that does not deplete ocean resources. life'sDHA is found in numerous foods, beverages and supplements for people of all ages. It is also the only source of DHA used in U.S. infant formula and is available in more than 90 percent of the formulas on the U.S. market.

Oroweat is produced by Bimbo Bakeries USA (BBU). Bimbo Bakeries USA operates 13 bakeries and distributes leading brands such as Oroweat, Mrs Baird's, Thomas', Entenmann's, Tia Rosa, Francisco, Bimbo and Marinela. BBU operates approximately 3,000 sales routes and has approximately 7,000 U.S. associates. Bimbo Bakeries USA is headquartered in Fort Worth and is the U.S. Division of Mexico's Grupo Bimbo, one of the world's largest baking companies with over 91,000 associates and operations in 18 countries throughout the Americas, Asia and Europe.