17 Mar 2021 --- What is pegged as the “first blockchain coffee coming from Honduras” has been released by Massimo Zanetti Beverage Group. The “farm-to-cup” traceable beverage offers consumers a scannable QR code on packs of Segafredo Storia to discover what kind of coffee it is, where it has been grown, and by whom. With software from Farmer Connect powered by IBM Blockchain, the system demonstrates the coffee’s journey in the form of a map based on encrypted blockchain data. This starts from its farming region and continues through shipment, all the way to the roastery and packing site of the product in Finland.